Response to Matt Cutts "Decay and Fall of Guest Blogging for SEO"

As a marketer and webmaster, I pay a reliable offer of my time researching and educating myself on seperate SEO strategies. I've run into a few very poor ones which is allow it to be towards the top-10 record in the most effective manners in which you can get your web-site banned from search engines like google, to a few very nice and innovative concepts that will do not be required to price tag you a lot of, other then can certainly choose a reliable number of get the job done and time. 

I try out my far better to stay on prime of my game ; and I typically scan each report posted by Google, and undergo each video that will seems to possess a few relevancy inside the get the job done I'm linked to. One of my go-to places for SEO most effective practices, are content posts published by Matt Cutts, the pinnacle of Google's Web-Spam workforce. 

There are quite numerous unscrupulous " webmasters " out there who spam sites and blogs given that they believe it'll provide them with a winning side in back-links and PR. Yet the particular current algorithms that will Google uses, are good enough to simply explain to a spam blog given by a legitimate one. When Matt Cutts blogs regarding blogs, I stop and listen. The subsequent is my response to Matt Cutts' read on guest-blogging : 

  • If Google usually is to produce (or has established) an algorithm to penalize " guest " bloggers, why could it possibly be that we both still view content posts on platforms just similar to wiki-how show on the very first few page? As a promoting skilled & webmaster, I choose brand-awareness terribly seriously. Brand awareness might be established through many legitimate, natural and organic strategies. This contains higher quality/no-spam guest-blogging. 
  • I emphasize the concept of " natural and organic ". Could it be doable that will Google has realized they are leaving cash upon the desk, by allowing legitimate Marketing and SEO professionals carry out how they are acting different from you most effective, while not letting Google in on the corporate profits? Unfortunately, in several world things, whether it be politics or business connected, selections will often be created primarily based on " the particular there is no getting around it. " And in lots of the cases, the particular there is no getting around it is profits. 
  • Understandably, Google is really a business first ; and that they, just similar to the remainder of persons, be required to continue making new strategies to improve revenue and decrease losses. That getting mentioned, it makes all of the business perception in the globe to penalize brand-awareness blogging, each great and spam, to drive up product income in Google AdWords. Don't receive me mistaken. There's nothing mistaken along with making revenue opportunities. Nobody goes into business to fail ; though when Google established a precedent by allowing great guest-blogging not to reach unnoticed, just to many a long time later announce that will guest-blogging mustn't become a consideration, is simply poor P. R. 

If Google may produce all kinds of algorithms to filter through and tuck away in your pocket up in these kinds of a dynamic world, would not it build perception then to make algorithms that will reward great content posts, as opposed to hunting for methods to penalize all?

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